Velociti TM Advising - The Global Standard
A Note From Walter Hutchinson
What is Velociti TM? Why is it fundamental to our process and to your goals?
Velociti TM is our standard for working with applicants around the world. It targets a combination of characteristics which have attracted admissions committees to my clients every year. Not coincidentally, acceleration and momentum are hallmarks of our advising process, because both increase odds of admissions success - making the name of the standard mission-appropriate.
Whenever I personally vet someone who wants to become an MBA Velociti TM Advisor at ApplicationAdvantage, having a degree from a Top-10 school, admissions experience or exposure to a particular industry are minimal requirements. The example I set directly through this standard at ApplicationAdvantage is higher and more discerning, because most of my firm's clients are preparing for global careers that stretch them, requiring exceptional versatility, multicultural insight, creativity, courage of conviction, and leadership savvy.
That's what our clients expect. That's what we deliver.
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The Meaning of Velociti TM to You
V - Values
Our principle, your challenge: Influence by multicultural experience, diversity both globally and locally, an unusual background, generally exposure outside of one's comfort zone, and how the challenges you faced contributed to who you have become.
Admission relevance: Every top MBA and Graduate professional program is interested in what values shape you and how you will apply them.
Your MBA Velociti TM Advisor will guide you on how to effectively communicate your values to admissions committees.
E - Engagement
Our principle, your challenge: In a word: gravitas. Personal and professional charisma in your country, culture of industry. The degree to which you impact other people. Do you attract through what you do as well as who you are?
Admissions relevance: Will classmates want to know you? Will they see your participation in the school program as an enhancement of the overall quality of their experience? You can be 100% certain that admissions committees will examine your application for answers!
Your MBA Velociti TM Advisor will guide you on how to effectively communicate your engagement to admissions committees.
L - Leadership
Our principle, your challenge: Aspirational. Global. Sectoral. The qualities you possess for getting people to either share or follow your vision. Proof of success or compelling evidence of potential.
Admissions relevance: Perhaps the Number One criterion admissions committees seek in candidates. No application to a top school can succeed without being absolutely convincing on this point.
Leadership is one of the key qualities which your MBA Velociti TM Advisor will assist you in communicating to admissions committees.
O - Originality
Our principle, your challenge: What makes you YOU. Lingering influences of your current locale or place of origin. The things you cannot go without. Habits. Instinctual behavior. Patterns of thought. How those elements converge to forge your passions, delights, flaws and anything else that distinguishes you as an individual.
Admissions relevance: Committees want original personalities that contribute to the diverse mosaic of a class' composition. If 15 strong applicants are in the same profession with similar leadership track records, their best hope for differentiation and admittance, is to express originality.
Demonstrating your originality to admissions committees becomes much easier with help from your MBA Velociti TM Advisor.
C - Credibility
Our principle, your challenge: Aspirations anchored by a clear path to achievement whether aimed at goals in your home country or on a larger scale. Vision with context. Dreams tethered to a roadmap that can be traced back to where you are professionally and personally at this moment.
Admissions relevance: Can you actually go where you think you want to go? is it believable? Before committees begin to get excited about the prospect of admitting you, they will want reassurance that you are credible.
Your MBA Velociti TM Advisor will guide you on how to effectively project credibility - a cornerstone of strategies for winning over admissions committees.
I - Innovativeness
Our principle, your challenge: Moving past the "thinking out of the box"-type of corporate clichés and their equivalent. Applied imagination, relative to the resources and opportunities both within and outside your reach.
Admissions relevance: Committees care more about how you applied your imagination or filled a creative gap than about how you followed through on some task that seemed to be a predictable next step or obvious remedy.
SPECIAL STRATEGIC SUGGESTION: If you have a short leadership track record but out-sized career goals, you will need to demonstrate innovativeness in order to prevent your application from suffering a credibility gap.
Your MBA Velociti TM Advisor provides invaluable feedback on the extent to which your innovativeness will distinguish you with admissions committees.
T - Trust
Our principle, your challenge: Prove that you are who you say you are. Demonstrate your claims through the way your thought process works. Establish how a pattern of behavior which benchmarks your character and convinces that you are authentic. But achieve those goals without appearing to disingenuously "put on a show" - which would instantly backfire.
Admissions relevance: Committees will not admit you if they do not trust you - a candid, unspoken truth which underlies their encouragement for you to show civic, professional, ethical and personal leadership in your application. On this point, your essays truly become key players in the fate of your candidacy.
Evoking trust in admissions committees begins with the advisory relationship you establish with your MBA Velociti TM Advisor.
I - International Outlook
Our principle, your challenge: If you have none, argue how you will acquire it. If you have it, argue where you will take it. Outlook is relative to your profession and goals, so you must strike the right balance while being sure to underscore how you will continue to enhance your own.
Admissions relevance: No 21st Century career can go very far without international outlook. Committees are interested in people who aspire to influence as much as having the capacity to adapt. Will you thrive in a class represented by more than 50 nationalities? Are you prepared to leverage that international diversity in your career and make it a positive aspect of your personal ethos?
Your MBA Velociti TM Advisor is better-positioned personally and professionally than most people, to guide you on how to effectively project your international outlook to admissions committees.
On a cumulative level, you will need to convey globally-oriented Values, Engagement, Leadership, Originality, Credibility, Innovativeness, Trust and International Outlook in order to strengthen your odds of being admitted to a top program.
More than any other factor during your admissions season, your MBA Velociti TM Advisor will be an indispensable resource as you pursue the goal of persuading admissions committees that the sum of your profile far exceeds its parts.
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The MBA Essay Service - Insight, Action & Execution
A Global Admission Portfolio TM Solution by Walter Hutchinson
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Command the Attention You Deserve. The unmatched strategic depth, range and historical perspective ApplicationAdvantage brings to your essay development process comes from having reviewed thousands of admissions essays over a 20-year period.
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INSIGHT
Equalizer. No matter your origin, experience or background, that's the level of impact an exceptional group of MBA Essays can have on your entire candidacy, regardless of how relatively strong/weak your profile may be. Why is that so? Essays are your best opportunity to have a conversation about your global outlook, personality, culture, professional goals, nationality and passions with admissions committees, and to hold their undivided attention while doing so. The essays are also your best chance to deflect attention away from profile weaknesses while making a case for the strengths that distinguish you. Most of all, though, the reason why the application essay is an equalizer, is because it allows applicants to stand out even against the strongest competitors.
Your MBA Velociti TM Advisor is an expert in this area. For example, ApplicationAdvantage clients have gotten into Ivy League business schools with a GMAT score lower than 600, or come out ahead of other people considered to be much heavier favorites for admission by 3 : 1.
ACTION
ApplicationAdvantage...
- Positions you to replicate these levels of success by first taking stock of how well your profile will engage admissions committees.
- The MBA Velociti TM Advisor will caucus with you one-on-one to brainstorm, vet, develop and benchmark your strategy
- Examines your essay's potential to establish and protect your personal brand on multiple levels, based in part on your customized Global Uniqueness Assessment, Review & Development (GUARD TM) content survey.
- Explores the valuable nuggets of detail and nuance and the personal stories behind your career inflection points.
- A rating is assigned by us to hidden opportunities - otherwise mundane events where our insight reveals leadership potential that interests admission committees.
- Last but not least, we evaluate learning experiences which punctuated your forward movement and how you responded to them
Having read thousands of essays over a 20-year period, we wager that Application Advantage’s depth of experience familiarizes us with all the clichés, over-hyped jargon, inappropriate cues and other typical mistakes that could slow your momentum. Moreover, we have developed such a specialty in this area, that we created our own publication to assess how common essay strategies have 1) changed over time and 2) how effective they are now. That perspective, covering more than 15 major demographic factors that impact your competitive position within the applicant pool, is also brought to bear on this service.
EXECUTION
We provide you...
- An initial Impact Assessment Report (IAR) for your essay strategy
- Guidance on all aspects of drafting, construction and refinement
- An ongoing analytical review of thematic, metaphorical and tonal flow
- Suggestions on grammatical style and polish
- "Voice" Analysis of what, how, when, where you said it
- School-targeting and customization advice
- A final Impact Assessment Report (IAR) on your completed essay
- An optional essay completion Exit Session with your MBA Velociti TM Advisor
Taken together, we believe that the strategic depth, range and historical perspective value ApplicationAdvantage brings to the essay development process offers you the opportunity to more than equalize. We propose that you avail yourself of a chance to overcome any writing obstacles that stand between you and outstanding essays that distinguish you when your "conversation" with admissions committees begins.
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